MP WeChat Official Accounts
Core Positioning
The MP module is a “multi-account management center” for WeChat Official Accounts. If you operate multiple official accounts, you don’t need to log into the WeChat Official Account Platform and switch between them — here you can centrally manage followers, messages, menus, materials, and auto-replies for all official accounts.
In one sentence: One admin panel manages all official accounts, doubling operational efficiency.
Problems Solved
| Pain Point | How MP Solves It |
|---|---|
| Switching between multiple official accounts is cumbersome | One admin panel manages multiple official accounts |
| Follower information is scattered | Unified follower list, tag management |
| Auto-reply rule configuration is complex | Visual configuration of follow replies, message replies, keyword replies |
| Menu configuration experience is poor | Visual menu editor, real-time preview |
| Cannot integrate with business systems | Follower data connected with member module |
User Roles
graph LR
subgraph Roles
OP["Official Account Operator
Manage followers and messages
Configure auto-replies
Edit menus
Manage materials
View data statistics"] FAN["Followers
Follow official account
Send messages
Trigger auto-replies"] end
Manage followers and messages
Configure auto-replies
Edit menus
Manage materials
View data statistics"] FAN["Followers
Follow official account
Send messages
Trigger auto-replies"] end
Functional Architecture
graph TB
subgraph Core["10 Major Functional Modules"]
ACCOUNT["Account Management
Bind multiple official accounts"] STATS["Data Statistics
Follower growth/Message statistics"] FANS["Follower Management
Follower list/Tags/Sync"] MSG["Message Management
Receive/Reply to messages"] AUTO["Auto-Reply
Follow/Message/Keyword"] TEMPLATE["Template Messages
Business notification push"] TAG2["Tag Management
Follower grouping"] MENU["Menu Management
Visual configuration"] MATERIAL["Material Management
Articles/Images/Audio"] DRAFT["Article Draft Box"] end subgraph WeChatAPI["WeChat Official Account API"] WX_API["Message Receive/Send
Menu Push
Material Upload
User Info Retrieval"] end Core --> WeChatAPI
Bind multiple official accounts"] STATS["Data Statistics
Follower growth/Message statistics"] FANS["Follower Management
Follower list/Tags/Sync"] MSG["Message Management
Receive/Reply to messages"] AUTO["Auto-Reply
Follow/Message/Keyword"] TEMPLATE["Template Messages
Business notification push"] TAG2["Tag Management
Follower grouping"] MENU["Menu Management
Visual configuration"] MATERIAL["Material Management
Articles/Images/Audio"] DRAFT["Article Draft Box"] end subgraph WeChatAPI["WeChat Official Account API"] WX_API["Message Receive/Send
Menu Push
Material Upload
User Info Retrieval"] end Core --> WeChatAPI
Auto-Reply Rules
flowchart LR
EVENT["User Action"] --> TYPE{Reply Type}
TYPE -->|Follow Account| FOLLOW["Follow Reply
Welcome message + Guidance"] TYPE -->|Send Message| KEYWORD{Match Keyword?} KEYWORD -->|Exact Match| EXACT["Keyword Reply"] KEYWORD -->|Fuzzy Match| LIKE["Fuzzy Match Reply"] KEYWORD -->|No Match| DEFAULT["Default Message Reply"]
Welcome message + Guidance"] TYPE -->|Send Message| KEYWORD{Match Keyword?} KEYWORD -->|Exact Match| EXACT["Keyword Reply"] KEYWORD -->|Fuzzy Match| LIKE["Fuzzy Match Reply"] KEYWORD -->|No Match| DEFAULT["Default Message Reply"]
Integration with Business Systems
graph LR
MP2["MP Official Accounts"] -->|Follower Sync| MEMBER5["Member Center
Account followers → Member users"] MP2 -->|Template Messages| MALL3["Mall E-Commerce
Order status push"] MEMBER5 -->|WeChat Login| MP2
Account followers → Member users"] MP2 -->|Template Messages| MALL3["Mall E-Commerce
Order status push"] MEMBER5 -->|WeChat Login| MP2
Official account followers can be synced as member users, and the mall can push order status to users via template messages, forming a complete WeChat ecosystem closed loop.
Core Feature List
| Feature | Description |
|---|---|
| Account Management | Bind multiple official accounts, switch management |
| Data Statistics | Follower growth trends, message interaction statistics |
| Follower Management | Follower list, details, tags, blocklist |
| Message Management | Receive follower messages, manual reply |
| Auto-Reply | Follow reply, default reply, keyword reply |
| Template Messages | Push template messages to followers |
| Tag Management | Follower grouping tags |
| Menu Management | Visual bottom menu configuration |
| Material Management | Articles, images, voice, video material library |
| Article Draft Box | Article message draft editing |